Customers can already formulate an impression about your business from the first five seconds they spend on your website. That said, your website has the power to either turn a visitor into a paying customer or turn them away from your business completely. There are many things that can cause visitors to have a bad […]
7 Signs That Your Business Website Needs a Redesign Read More »
While gaining more customers is crucial in running a business, it’s also equally important to find ways to control the costs to boost your revenue. And one of the best ways to do it is by negotiating with your suppliers. Besides getting outsourced payroll services, negotiating with your suppliers to reduce the costs is an
Effective Strategies to Negotiate Costs with Vendors Read More »
Marketing and advertising often come hand-in-hand and are some of the main keys to being successful in any business. By definition, marketing is the process of identifying customer needs and determining how best to meet those needs. At the same time, advertising promotes a company and its products or services through paid channels. But how do
Advertising Strategies During the COVID-19 Pandemic Read More »
Conflict isn’t all bad. It’s a dated idea that good leaders manage to avoid workplace conflict at all costs. Not only is that a difficult feat–it’s probably unrealistic. While prevention is better, a more feasible solution is to turn conflict into an opportunity to practice professionalism and be productive. However, you’re unlikely to achieve that
Conflict in the Office? Here are 3 Reasons Simple Problems Escalate in Your Company Read More »
The fact that we live in a digital age today has been, for the most part, varying shades of cool and convenient. We can be thankful for the many innovations in technology from better video games and online learning experiences to multi-purpose smartphones, smart homes, and virtual assistants. Yet, there’s one frontier in tech that
This Is What Business Leaders Need to Learn about AI Read More »
Most small businesses fail because they have cash flow problems, according to some recent studies. This could mean that the business was not earning anything, or that the business has a high overhead. The result is that cash flow is uneven, and the business spends more than it earns. We are all familiar with this,
Big Expenses in a Small Business? Here’s How To Cut Back Read More »
Starting a business is a big endeavor, and not everyone succeeds. However, certain factors can make your business stronger and less vulnerable to market forces. Location Is Crucial Whether your business involves a product or a service, choosing the right location can mean the difference between success and failure. Visibility and accessibility are two key
Business Basics for Budding Entrepreneurs Read More »
Setting up and running a business is quite fulfilling. It can bring about excitement and merriment, but it involves significant responsibilities that every entrepreneur must carry. One such responsibility is evaluating the legal factors that will affect how your business functions. Some contracts need to be set straight and terms that should be identified. Oftentimes,
Avoiding Legal Issues that Could Ruin Your Business Read More »
While the power of branding might be most noticeable for the likes of McDonald’s and Apple, it isn’t exclusive to giants. Every company in every industry has a brand. It’s just a matter of whether your branding resonates with your target audience—or whether it helps drive people to your sales funnel. But what if your
Branding a “Boring” Product? Learn from These Creative Brands Read More »
Whatever business you’re in, you are bound to encounter clients that you want to impress. More often than not, these clients are VIPs in their own right as well. Although every single customer is important, you’d be lying if you didn’t admit that some might be more valuable than others. When it comes to making
Pointers for Dealing with VIP Business Clients Read More »