August 2021

employees sitting next to each other

Skills Gaps Are Opportunities to Develop a Future-ready Workforce

Building an excellent team is a practical way of ensuring that your organization can reach its target goals. This is especially true for those who are aiming for business growth and expansion. Most of the time, business leaders prefer to work with high-performing and skilled individuals because they believe it’s the perfect strategy to overcome […]

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doctor speaking on the phone

Healthcare Crowdfunding: Strategies for a Successful Campaign

For years, crowdfunding campaigns have been added to different fundraising programs of many healthcare organizations. In the nonprofit sector, raising a certain amount of funds is always a challenge. But through crowdfunding, reducing dependency on corporate partners or major donors is possible. Your healthcare organization can even take advantage of portfolio resiliency and flexibility. Initiating

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brand marketing

Survive the Fierce Competition: Making Your Brand Stand Out

Introducing a new brand, especially if it’s a small business, can be risky. You need to deal with uncertainty and overcome various challenges to ensure that your brand can survive. Also, you need to implement effective tactics so that you can gain a competitive advantage in the market. Problems arise, however, if you are part

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Strategic Marketing through a Pandemic

The pandemic has few winners. While some, like Zoom and Amazon, saw their businesses boom, many other businesses recorded slower growth and fewer customers. However, companies remained resilient and innovated solutions to stay afloat and survive until the pandemic recedes. Because of tighter cash flows, many businesses cut ad and marketing spending. The World Economic

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food and beverage

Skills and Training Needed to Run a Food and Beverage Business

Running a food and beverage business can be an exciting career opportunity, but it is also one of the most challenging types of businesses to set up and maintain. If you are considering running such a business, you will need some skills to succeed. These include understanding the basics of running a restaurant or bar,

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