Marketing and advertising often come hand-in-hand and are some of the main keys to being successful in any business. By definition, marketing is the process of identifying customer needs and determining how best to meet those needs. At the same time, advertising promotes a company and its products or services through paid channels. But how do […]
Advertising Strategies During the COVID-19 Pandemic Read More »
Conflict isn’t all bad. It’s a dated idea that good leaders manage to avoid workplace conflict at all costs. Not only is that a difficult feat–it’s probably unrealistic. While prevention is better, a more feasible solution is to turn conflict into an opportunity to practice professionalism and be productive. However, you’re unlikely to achieve that
Conflict in the Office? Here are 3 Reasons Simple Problems Escalate in Your Company Read More »
The fact that we live in a digital age today has been, for the most part, varying shades of cool and convenient. We can be thankful for the many innovations in technology from better video games and online learning experiences to multi-purpose smartphones, smart homes, and virtual assistants. Yet, there’s one frontier in tech that
This Is What Business Leaders Need to Learn about AI Read More »
Most small businesses fail because they have cash flow problems, according to some recent studies. This could mean that the business was not earning anything, or that the business has a high overhead. The result is that cash flow is uneven, and the business spends more than it earns. We are all familiar with this,
Big Expenses in a Small Business? Here’s How To Cut Back Read More »
Starting a business is a big endeavor, and not everyone succeeds. However, certain factors can make your business stronger and less vulnerable to market forces. Location Is Crucial Whether your business involves a product or a service, choosing the right location can mean the difference between success and failure. Visibility and accessibility are two key
Business Basics for Budding Entrepreneurs Read More »
Setting up and running a business is quite fulfilling. It can bring about excitement and merriment, but it involves significant responsibilities that every entrepreneur must carry. One such responsibility is evaluating the legal factors that will affect how your business functions. Some contracts need to be set straight and terms that should be identified. Oftentimes,
Avoiding Legal Issues that Could Ruin Your Business Read More »
While the power of branding might be most noticeable for the likes of McDonald’s and Apple, it isn’t exclusive to giants. Every company in every industry has a brand. It’s just a matter of whether your branding resonates with your target audience—or whether it helps drive people to your sales funnel. But what if your
Branding a “Boring” Product? Learn from These Creative Brands Read More »
Whatever business you’re in, you are bound to encounter clients that you want to impress. More often than not, these clients are VIPs in their own right as well. Although every single customer is important, you’d be lying if you didn’t admit that some might be more valuable than others. When it comes to making
Pointers for Dealing with VIP Business Clients Read More »
In a world obsessed with consumption and beset by recent recessions, it seems as though our existence revolves around making money. But we need to refocus our priorities on health as the ultimate lifetime investment. Money can’t buy you happiness, but it’s certainly necessary to make a living. For some, that issue lies at the
To Get the Most of Life, Treat Health as a Lifetime Investment Read More »
The death of an African-American by the name of George Floyd on May 25 sparked racial unrest in many parts of the United States. People took to the street to protest what they see as race-provoked violence against a man of color. Thousands of people join the protests called the Black Lives Matter (BLM) movement.
Protecting Your Business during a Civil Unrest Read More »