As an entrepreneur, you’ve probably already had several business ideas that have fallen by the wayside. These ideas could have been difficult to execute or, upon research, actually already exists. It’s especially challenging to start a business that sells directly to consumers as the market research for that takes more time and needs to reach a wider audience.
If you’re still on the fence about starting a business-to-business (more commonly referred to as B2B) company, here are some advantages that you should consider.
You Can Potentially Gain Higher Profits
The most significant advantage of a B2B business model is that you can charge a higher rate for your products and services since you are dealing with businesses and not individual consumers. That’s not to say, of course, that you can’t offer discounted rates. Businesses usually buy in bulk, so even when you do offer a bulk rate, you wouldn’t suffer any losses.
That is especially true if you are in a high niche industry. Let’s say, for example, that you took advantage of a hydraulic hose business opportunity, and you are now the proud owner of such a B2B franchise. An industrial franchise like this one practically guarantees that you would make a profit by your first quarter of operations since it’s a much-needed product.
B2B Commerce has Huge Market Potential
Let’s go back to hydraulic hoses. This particular item is used mostly by construction companies and in the manufacturing industry. The United States is one of the largest construction markets in the world, and it spends nearly $2 billion a year and employs more than 10 million workers. If you were working with a B2C model, you would have a challenging time tapping a market that large. With the B2B model, you could tap multiple customers within one industry.
It’s More Convenient
Some B2B commerce models don’t need a physical storefront or office to operate. In some cases, this is something you can do from the comfort of your own home and with minimal capital. Soft specializations such as consulting, digital marketing, and the law would especially benefit from this set-up. And with this so-called new normal, if you’re operating with a team, you don’t need a permanent office address to work from. Most of your day-to-day operations can be done remotely and online.
Better Form of Security and Data Privacy
Since you’re talking to a market that speaks your language, you’d be on the same page regarding contract security and data privacy from the get-go. An end-user-centric business model does not have the same stringent laws as business owners, yet your business itself is held accountable to the highest letter of the law. A customer that slips and falls in your store could potentially sue you for damages, even though it’s not your fault. Meanwhile, the onus is on the business owner to prove that it’s not your fault.
When you work with another business, you can draft up a contract that will ensure that both you and your professional client are protected in any eventuality.
Admittedly, starting a business is not something you should take lightly. It takes a lot of time, money, and other resources before you can start realizing your dream. However, that shouldn’t stop you. Consider the pointers mentioned above, and you could be well on your way to being a business owner soon.
