While the power of branding might be most noticeable for the likes of McDonald’s and Apple, it isn’t exclusive to giants. Every company in every industry has a brand. It’s just a matter of whether your branding resonates with your target audience—or whether it helps drive people to your sales funnel. But what if your […]
Branding a “Boring” Product? Learn from These Creative Brands Read More »
Whatever business you’re in, you are bound to encounter clients that you want to impress. More often than not, these clients are VIPs in their own right as well. Although every single customer is important, you’d be lying if you didn’t admit that some might be more valuable than others. When it comes to making
Pointers for Dealing with VIP Business Clients Read More »
In a world obsessed with consumption and beset by recent recessions, it seems as though our existence revolves around making money. But we need to refocus our priorities on health as the ultimate lifetime investment. Money can’t buy you happiness, but it’s certainly necessary to make a living. For some, that issue lies at the
To Get the Most of Life, Treat Health as a Lifetime Investment Read More »
The death of an African-American by the name of George Floyd on May 25 sparked racial unrest in many parts of the United States. People took to the street to protest what they see as race-provoked violence against a man of color. Thousands of people join the protests called the Black Lives Matter (BLM) movement.
Protecting Your Business during a Civil Unrest Read More »
There are roughly 3.7 million businesses in the United States jointly owned and operated by married couples. But with nearly one in two marriages ending in divorce, these husband-and-wife teams could find themselves in a messy situation when they decide to split up. If you have a family-owned business and are considering divorce, there are
Divorce Meets Business Law: What Happens to a Family Business After Divorce Read More »
There are many family-run businesses out there. While many of them are successful, it can be hard to keep them going. Every new generation has the challenge of modernizing their operations to stay competitive. If you are the latest member of your family to lead the company, you likely have big shoes to fill. But
Going into the Future: Modernizing Your Family Business Read More »
Before the COVID-19 pandemic hit, the economy was good; job-hopping, especially among young people, was common. Job-hopping refers to spending less than two years in a job position to find a new one within the company or in a new enterprise. According to a recent survey of employees, around 64 percent of respondents stated that
Effective Ways to Help Your Child Figure Out Their Career Read More »
Even as lockdowns start to ease up in different locations across the country and the rest of the world, it may still be smarter to begin regularly digitizing some frequent activities in life. Not only does that end up being more efficient and convenient, but doing so also helps you maintain your social distancing as
Essential Activities to Accomplish Digitally amid the Pandemic Read More »
If you feel that your child needs a creative hobby, one of your choices is having them learn to play an instrument. It can help them with developing their creativity and emotional intelligence. However, for them to be truly successful with it, they need support from you, their parents. Give them some encouragement through these
Learning Support: How Parents Encourage Kids to Keep Studying Music Read More »
It is no secret that people with disabilities have a hard time finding work. Employers rarely want to hire people with limited mobility, impaired visuals, or have difficulty hearing because of the amount of work it will take to train them and integrate them into the business process. However, it is also against the law
Simple but Effective Ways to Support Employees with Disabilities Read More »